Soo where to begin 😃
Un peu d'histoire:
The 70s period era is a cultural reset on E-V-E-R-Y aspect.
Indeed up until the end of the 60s, minimalism and conformism were paradigms that were deeply rooted
in the western societies. Thereupon many social risings and social outbursts, have emerged right before the 70's era arrives marking a true breaking point:
• The Civil Rights movement was striking in the United States at that moment: the Afro-american community fought, marched, protested for equality. They never rested until the US governement ends its arbitrary and brutal legal system that constantly and unfairly targeted them.
• The Cold-War was at that time raging for two long decades already, opposing the Western bloc (USA and Europe plus its colonized countries) vs the Eastern bloc (China and USSR). The nuclear crisis in Cuba, the Vietnam war that was still ongoing, the two Coreas war, the soft power struggle between the two blocs, all of these tragic events were occuring in a very very short time span. Consequently, students, professors, intellectuals, anti-war citizens accross the United-States, Europe and particularly in France, showed their extreme anger and exhaustion against these unfair wars overseas causing thousands of civilians deaths, exhaustion against the political conservative agenda influenced by the american imperialism, anger against the systemic racism and the european colonialism.
The 60s era was indeed a true social flashpoint that significantly sparked at the end of its decade, with a few but crucial positive outcomes. After long years of protests for their Rights to be recognized and protected, the Afro-American community finally received a legislative milestone : the Jim Crow laws , that legalized racial segregations, hence systemic abuses against that oppressed community for centuries had been abrogated by the Kennedy administration in 1964.
Wars, imperialism, capitalism, social injustices, poverty.. People rised and demanded Change and Justice. These new promulgated legislations pushing positive social changes, offered a few inches of freedom to minorities and the most vulnerable part of society.
The 70s then slowly arrived and brought with them to start the decade in a new lens, a whole fresh new movement: brand new musics, innovative outfits and unique new designs. That cultural reset drawn a distinct line between the traumatizing past and the future - to finally move on. EVER since, the global cultural DNA has been transitioned forever.❤️
Culturally and artistically the 70s era was an immense inspirational source to say the least. The disco music was created at that period in New York: that new genre characterized by an up-beat and groovy tempo, was specifically created to dance and escape from the dark reality. That new genre was purposely created for minorities, outcasts, misfits that struggled to fit in a monochromatic box. Disco was at first played by disc jockeys in gay bars/night clubs. That incredibly catchy genre, fastly started to become a REAL phenomenon. Grace Jones, Liza Minnelli, Michael Jackson, Freddie Mercury, Salvadore Dali, John Travolta, Bianca Jagger, Andy Warhol, Diana Ross and many others celebrites, had to reunite to New York at least once to the most infamous and exclusive night club ever to D-A-N-C-E until the sun rises: the Studio 54 . Detroit, industrial city in Michigan, is not only known for being the giant General Motor's fiefdom, but it is also known to be a real music talent factory. Indeed, Motown record music founded by Berry Gordy (ex Marvin Gaye's brother-in-law 😳) in Detroit in 1959, has ever since its creation signed the most prominent music artists the planet has ever known. Motown represented artists like : the Jackson 5, The Commodores, Rick James, the Supremes, the Temptations, Earth Wind and Fire, Donna Summer. And with the disco music entering into the world's ears, the Motown made sure to represent most of the biggest disco/funk bands ever. Until this day, the Music Royalties, copyrights, publications from these iconic songs , are still making their way into the Motown's pockets 💰.
When I evoked innovative outfits the 70s had offered us, I meant that this era had visually brought a whole new fashion stratospheric dimension with her. Passing from the discrete black or white, minimalist outfits... To looooong flare velvet pants, colourful and eye-catching pattern blouses with immense collars, and unisex heels platform boots. The 70s fashion era is marked with maximalist fashion concepts in every details: accessories, jewelleries, whimsical buckle belts, Afros and hair blowouts to die for. The 70s displayed a spectacularly way to approch fashion. The vibrating and daring outfits were so impactful, that the biggest fashion design houses are still inspired by that time period to create their high-end & hand-made pieces for their collections: Valentino, Gucci, Yves Saint-Laurent, Versace, to name a few.
So YES the 70s have a huge place in my heart in terms of culture and fashion. My loooong purple flare pants, my extravaganza golden supa high heels, that I love to wear with a jumpsuit and a bandana in my hair, with tons of golden jewelleries, can absolutely testify my obsession for that memorable period 😁. I literally cannot count the amount of colourful 70s inspired crop-tops that I have in my closet. I never felt so hot and more feminine, than when I curl my hair to get the same blowout as Donna Summer and Farrah Fawcett. There is not a day when I am not 100 decibels blasting in my car The Temptations, the Gap Band, some Curtis Mayfield or Chaka Khan.
The 70s is my FAVOURITE cultural era hands down. ❤️❤️